Thanks I Love It at the Gift of the Year Awards


We were absolutely thrilled that our Treat gift box was shortlisted for the Giftware Association’s Gift of the Year Awards just a couple of months after launching. We knew we were up against a range of fantastic gifts from some of the top brands in the gifting industry, and we couldn’t wait to get down there and check out the competition!

The Treat - Gift of the Year finalist
The awards were held at the Spring Fair in February at the NEC in Birmingham. The Spring Fair is the gifting and homeware industry’s biggest and longest running event of the year, taking over the whole of the NEC, so there was an enormous amount to see and do.

We thoroughly enjoyed the day leading up to the awards, visiting potential new suppliers, sampling some of their products and exploring future gifting trends and innovations. We were particularly excited to see our Treat box displayed in all its glory on the Giftware Association stand!

Thanks I Love It's Sarah with The Treat gift box
The judges were a panel of experts from across the gifting industry including John Lewis, The Gifting Association and Ocado (to name but a few!). They were looking for top quality gifts that met their stringent criteria around the following:

• Design, innovation and originality
• The WOW factor
• Presentation and packaging
• Quality of manufacture
• Customer appeal and value

Gift of the Year entries

Photo credit: The Giftware Association

As the awards ceremony kicked off, we were treated to a glass of fizz and a few canapés, and we got ourselves into the celebratory spirit. There were 22 categories in total, so we had a nervous wait until our category was presented. It was inspiring to see all the fantastic ideas and winners in the other categories; personalised gifts proved to be popular winners, and there were some beautiful stationery items and gifts for children. It’s a good job the gifts weren’t for sale there and then as we would definitely have purchased most of them!

Sarah Ward, Chief Executive of the GA

Photo credit: The Giftware Association

Soon enough our product appeared on the big screen to a ripple of applause across the crowd and a loud whoop from ourselves - The Treat gift box had won a highly commended award and we were so pleased! The judges had some lovely comments about the brand, and we feel we only narrowly missed out on being the winners in our category. The winning product was a brilliant lobster-style apron, which went on to win the overall Judges’ Choice for Gift of The Year – so we came second to the best gift in the whole competition, which is not bad going for our first ever gift event!

You can shop our award-winning Treat box here. Read more about the awards and the other winners on the Giftware Association's blog.


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